“Following the hype around ChatGPT, in this article I discuss the pros and cons of using it in creative content creation projects, such as marketing, localization and transcreation. ChatGPT is a large language model developed by OpenAI that has the ability to generate human-like text. It can be used in a variety of applications, including marketing localization and transcreation projects. Marketing localization involves adapting marketing materials, such as advertisements and product descriptions, to the cultural and linguistic…